DILEMMA UNIT 6

...DILEMMA UNIT 6...

Dilemma: A Scent of risk Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics.

Taget: Women between 18 to 25 years Socio-economic level: B B A Studies from university They work and are highly social That in their free time attending cinemas, night clubs, shopping malls, concerts and so on. Whether you like to be in fashion Have a preference for the fashion trends in clothing and cosmetics

Product The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wings

Price The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition

To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls

Place Will go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Federal District.

DILEMMA UNIT 7

...DILEMMA UNIT 7...

Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.
Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.

DECISIÓN

Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.

This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.

That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.

So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.

....LISTENING...

Underneath it all

There are times where

I want something more

Someone more like me

There's times when this dress rehearsal Seems incomplete

But, you see the colors in me like no one else

And behind your dark glasses you're...

You're something else

[Chorus:]

You're really lovely

Underneath it all

You want to love me

Underneath it all

I'm really lucky

Underneath it all

You're really lovely

You know some real bad tricks

And you need some discipline

But, lately you've been trying real hard

And giving me your best

And, you give me the most gorgeous sleep

That I've ever had And when it's really bad

I guess it's not that bad

[Repeat Chorus]

So many moons that we have seen

Stumbling back next to me

I've seen right through and underneath

And you make me better I've seen right through and underneath

And you make me better

Better... better...

[Lady Saw:]

For real, cuz underneath it all

You are my real prince charming

Like the heat from the fire

You were always burning Anytime you're around

My body keeps staling

For your touch your kisses and your sweet romancin

' There’s anotha side a you weh dis here woman a adore

Aside from your temper everything else secure

You’re good for me baby

Oh that, I'm sure Cuz over and over again

I want more

[Gwen:]

You've used up all your coupons

And all you've got left is me

And somehow

I'm full of forgiveness

I guess it's meant to be

[Repeat Chorus]

You're really lovely

Underneath it all

You want to love me

Underneath it all

I'm really lovely

Underneath it all

And you're really lovely

...CONDITIONALS...

CONDITIONALS

TYPE 1 : ( SIMPLE PRESENT)

IF THEY OFFER A DISCOUNT, WE´LL PLACE A LARGE ORDER.
IF OIL PRICE GOES UP, THE PRODUCTS WILL BE MORE EXPENSIVE.
IF THEY DON´T GIVE US A SPECIAL DISCOUNT, WE WON´T ORDER ITEMS ANY MORE.

IF ________, _______

( SIMPLE PRESENT) (FUTURE FORM)

WILL/WON´T

TYPE 2: SIMPLE PAST

IF I DIDN´T WORK HERE, I WOULD TRAVEL MORE OFTEN.

IF I HAVE THE PHONE NUMBER, I COULD CALL HIM.

IF ___________, ___________

( SIMPLE PAST) (COULD/COULDN´T)

(WOULD/WOULDN´T)

...4 P´S...

PRODUCT:

MI PRODUCT IS THE CAL CLIO OF RENAULT, IT IS SMALL VERY COMFORTABLE AND VERY FAST.

PRICE:

THE PRICE IS VERY ACCESIBLE IN COMPARISON WITH ANOTHER´S CARS THAT HAVE THE SAME FEATURES IS CHEAPER THAN THE JETTA.

PROMOTION:

THE PROMOTION OF THE CAR YOU CAN SEE ON TV OR IN THE NEWSPAPER.

PLACE:

YOU CAN BUY IT IN THE AGENCY OF THE RENAULT COMPANY.

...BRANDS...

• SOFT DRINKS

COCA COLA : THEY HAVE DIFFERENT PRESENTATIONS AND THE SPECIAL FLAVOR . THEY HAVE THE BEST QUALITY.

• CLOTHES

ZARA: IS VERY FASHION AND CONSIDERE THE LUXURY BRAND.

• SHAMPOO

SEDAL: THEY HAVE DIFFERENT PRESENTATIONS AND TREATMENT FOR ALL TYPE OF HAIR.

...VOCABULARY UNIT 8...

VOCABULARY UNIT 8
FINANCE

MISMANAGEMENT: MALA ADMINISTRACION
AUDITORS: AUDITOR
BALANCE SHEETS: BALANCE
OUTGOINGS: SALIDA
GROSS PROFIT: GANANCIA NETA
COST OF MATERIALS: COSTO DE LOS MATERIALES
TURNOVER: INGRESO
DIVIDEND: DIVIDENDO
INTEREST RECEIVABLE: INTERESES QUE RECIBE
RESEARCH AND DEVELOPMENT: COSTOS DE INVESTIGACION Y DESARROLLO
BUDGETS: PRESUPUESTO
REVENUES: INGRESOS
DEBTS: DEUDAS
DEEPLY: PROFUNDAMENTE
GIANT: GIGANTE
OCCUR: OCURRIR/SUCEDER
ANNOUNCED: ANUNCIAR
ANGER: ENOJO
UNCOVERED: DESTAPADO