DILEMMA UNIT 6

...DILEMMA UNIT 6...

Dilemma: A Scent of risk Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics.

Taget: Women between 18 to 25 years Socio-economic level: B B A Studies from university They work and are highly social That in their free time attending cinemas, night clubs, shopping malls, concerts and so on. Whether you like to be in fashion Have a preference for the fashion trends in clothing and cosmetics

Product The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wings

Price The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition

To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls

Place Will go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Federal District.