GEORGIO ARMANI

GEORGIO ARMANI
STRATEGY PRESENTATION

1. CURRENT SECTORS OF ACTIVITY

SCENT
WATCHES
FURNITURE
NIGHTCLUBS
COSMETICS
FASHION
CONFECTIONARY

FLOWERS
SPECTACLES

ACCESSORIES

CAFES


2. PROPOSED NEW MARKET

HOTEL INDUSTRY

3. PROPOSED PROJECT

JOINT VENTURE WITH EMAAR PROPERTIES TO DESIGN TEN NEW LUXURY HOTELS AND FOUR RESORTS.

4. PROJECT DURATION

8-10 YEARS

5. STRATEGIC REASONING

COMPETITORS ARE ALREADY ENTERING HOTEL MARKET (BULGARI)

6. RISKS

TRAVEL AND LUXURY INDUSTRIES FOLLOW SAME ECONOMIC CYCLE.

UNSTABLE MARKET CONDITIONS.

DILUTION OF BRAND.


7. ADVANTAGES

GENERATING POSITIVE PUBLICITY




Giorgio Armani was born in 1934

is an italian fashin designer , particularly noted for his menswear. He is know today for his clean, tailored lines. He formed his company Armany , in 1974, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.691 billion, and a personal fortune of $5 billion.

From 1961 to 1970, Armani worked as a designer in well-know fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with his partner Sergio Galeotti, he established Armani with a menswear label, introducing a womenswear line in 1975.


Armani was the first designer to ban models with a body mass index

(BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa

In January 2007 Armani became the first designer to broadcast a haute couture fashion show live on the Internet. The Armani Privé spring/summer 2007 fashion show was broadcast via Microsoft Corporation’s MSN .

Giorgio Armani has a keen interest in sports; he is the president of the Olimpia Milano basketball team, , an Inter Milan fan and has twice designed suits for the England national football team.