DILEMMA UNIT 6

...DILEMMA UNIT 6...

Dilemma: A Scent of risk Bellísima Italian brand that intends to launch a new fragrance to the market which hit a market focused on young women who meet the following characteristics.

Taget: Women between 18 to 25 years Socio-economic level: B B A Studies from university They work and are highly social That in their free time attending cinemas, night clubs, shopping malls, concerts and so on. Whether you like to be in fashion Have a preference for the fashion trends in clothing and cosmetics

Product The perfume is called "Rebel Angel" is a bold and rebellious fragrance, which carries a scent of freedom, intimacy and youth with flower essences, water and Semi East concentrated in a presentation of 700 ml. in a cylindrical metal container traded color, the logo will be the initials of the name of the perfume in colors silver, purple, red with two wings

Price The price of the fragrance will be $ 95 taking into account a price that is affordable for the market that is focused and that is accessible to the competition

To promote this as a celebrity endorsmen fragrance was thought to Rihanna impact of his image projected strength, rebellion, their music is about fashion and is the first woman of color to be a model of perfume also is young.The promotion will be disseminated through the Internet pages Hotmail Hi5 Google, In Concert and cinemas showing a small business with the image of Rihanna, in youth magazines such as twenty, malls

Place Will go on sale in stores such as Sears, Liverpool, Palacio de Hierro and Samborns which is located in major shopping malls in the Federal District.

DILEMMA UNIT 7

...DILEMMA UNIT 7...

Inter State is a new York based company specialised in providing domestic insurance for private individuals and small corporations.
Interstate is currently considering outsourcing all or part of its 150 persons call centre to an overseas location in order to reduce its operating costs. The call centre currently processes calls from both insurance agents and enquiries from members of the public within the USA. Several groups of managers have been asked to research different host countries in order to evaluate their potential to host a pilot project which should take over full responsibility for all call centre operations within twelve months. The management teams will be meeting later in the day to present their recommendations. The following countries have been selected as potential hosts.

DECISIÓN

Well, in this case there are a Lumber of issues that have to be Looked at. First, there is the question of Business performance itself. Is it really going to be worthwhile for this company to take parto f its Business offshore? There is not much doubt-it will be cheaper at least in the short-term. But there is a downside and that could produce some surprises for any company. The image of the company may well suffer as a result of a decision to offshore, and the potential impact of that is difficult to measure. We´ve already seen that sort of thing happening and some companies have even had to bring back work that they had outsourced.

This, of course, could be made worse by union industrial action. Other problems down the line? Well, when you offshore a critical part our you bussines , your really have to have a fall back strategy if something goes disastrously wrong.this could be wath we call "multi-shoring", where you have and alternative service provider in another country you can switch to if things go wrong.

That way, if there is a major appreciation in wages or foreigh currency, a dispute with your local provider or any sort of instability, you are not in danger.

So you know, i think that if i were being asked to choose a dstination for an outsourcing operation, I would advise the company to think very carefully about "multi-shoring" that way they can minimise the risks and transfers operation to another destination i something goes wrong.

....LISTENING...

Underneath it all

There are times where

I want something more

Someone more like me

There's times when this dress rehearsal Seems incomplete

But, you see the colors in me like no one else

And behind your dark glasses you're...

You're something else

[Chorus:]

You're really lovely

Underneath it all

You want to love me

Underneath it all

I'm really lucky

Underneath it all

You're really lovely

You know some real bad tricks

And you need some discipline

But, lately you've been trying real hard

And giving me your best

And, you give me the most gorgeous sleep

That I've ever had And when it's really bad

I guess it's not that bad

[Repeat Chorus]

So many moons that we have seen

Stumbling back next to me

I've seen right through and underneath

And you make me better I've seen right through and underneath

And you make me better

Better... better...

[Lady Saw:]

For real, cuz underneath it all

You are my real prince charming

Like the heat from the fire

You were always burning Anytime you're around

My body keeps staling

For your touch your kisses and your sweet romancin

' There’s anotha side a you weh dis here woman a adore

Aside from your temper everything else secure

You’re good for me baby

Oh that, I'm sure Cuz over and over again

I want more

[Gwen:]

You've used up all your coupons

And all you've got left is me

And somehow

I'm full of forgiveness

I guess it's meant to be

[Repeat Chorus]

You're really lovely

Underneath it all

You want to love me

Underneath it all

I'm really lovely

Underneath it all

And you're really lovely

...CONDITIONALS...

CONDITIONALS

TYPE 1 : ( SIMPLE PRESENT)

IF THEY OFFER A DISCOUNT, WE´LL PLACE A LARGE ORDER.
IF OIL PRICE GOES UP, THE PRODUCTS WILL BE MORE EXPENSIVE.
IF THEY DON´T GIVE US A SPECIAL DISCOUNT, WE WON´T ORDER ITEMS ANY MORE.

IF ________, _______

( SIMPLE PRESENT) (FUTURE FORM)

WILL/WON´T

TYPE 2: SIMPLE PAST

IF I DIDN´T WORK HERE, I WOULD TRAVEL MORE OFTEN.

IF I HAVE THE PHONE NUMBER, I COULD CALL HIM.

IF ___________, ___________

( SIMPLE PAST) (COULD/COULDN´T)

(WOULD/WOULDN´T)

...4 P´S...

PRODUCT:

MI PRODUCT IS THE CAL CLIO OF RENAULT, IT IS SMALL VERY COMFORTABLE AND VERY FAST.

PRICE:

THE PRICE IS VERY ACCESIBLE IN COMPARISON WITH ANOTHER´S CARS THAT HAVE THE SAME FEATURES IS CHEAPER THAN THE JETTA.

PROMOTION:

THE PROMOTION OF THE CAR YOU CAN SEE ON TV OR IN THE NEWSPAPER.

PLACE:

YOU CAN BUY IT IN THE AGENCY OF THE RENAULT COMPANY.

...BRANDS...

• SOFT DRINKS

COCA COLA : THEY HAVE DIFFERENT PRESENTATIONS AND THE SPECIAL FLAVOR . THEY HAVE THE BEST QUALITY.

• CLOTHES

ZARA: IS VERY FASHION AND CONSIDERE THE LUXURY BRAND.

• SHAMPOO

SEDAL: THEY HAVE DIFFERENT PRESENTATIONS AND TREATMENT FOR ALL TYPE OF HAIR.

...VOCABULARY UNIT 8...

VOCABULARY UNIT 8
FINANCE

MISMANAGEMENT: MALA ADMINISTRACION
AUDITORS: AUDITOR
BALANCE SHEETS: BALANCE
OUTGOINGS: SALIDA
GROSS PROFIT: GANANCIA NETA
COST OF MATERIALS: COSTO DE LOS MATERIALES
TURNOVER: INGRESO
DIVIDEND: DIVIDENDO
INTEREST RECEIVABLE: INTERESES QUE RECIBE
RESEARCH AND DEVELOPMENT: COSTOS DE INVESTIGACION Y DESARROLLO
BUDGETS: PRESUPUESTO
REVENUES: INGRESOS
DEBTS: DEUDAS
DEEPLY: PROFUNDAMENTE
GIANT: GIGANTE
OCCUR: OCURRIR/SUCEDER
ANNOUNCED: ANUNCIAR
ANGER: ENOJO
UNCOVERED: DESTAPADO

...VOCABULARY UNIT 7...

VOCABULARY
UNIT 7
OUTSOURCING

COST SAVINGS: AHORRO DE COSTOS
OPERATING COSTS: COSTOS DE OPERACION
OUTSOURCING: SUBCONTRATACIONES
OFFSHORING: DIFERENTES CIUDADES
LABOUR COSTS: COSTOS DE MANO DE OBRA
LAYOFFS: SUSPENSION DE EMPLEADOS
OVERHEADS: HACIA ARRIBA
DATA NETWORKS: RED DE DATOS
BACKLASH: REACCION
FOREIGN MARKETS: MERCADOS EXTRANJEROS
DATABASES: BASE DE DATOS
RECRUIT: CONTRATAR
MOSTLY: EN SU MAYOR PARTE

...VOCABULARY UNIT 6...

VOCABULARY
UNIT 6
MARKETING

SOFT DRINK: BEBIDA GASEOSA
BELIEFS: CONFIANZA
STAND: MANTENERSE
HEALTH: SALUD
FORCE: EFICACIA
GRIM: IMPOTENTE
STRAIGHTFORWARD: DIRECTO
BARRIER: BARRERA
BLAME: TENER LA CULPA DE…
DOMINATE: DOMINAR
REPRESENT: REPRESENTAR
BUILD: CONSTRUIR
POWERFUL: PODEROSO
GIFT BAG: MESA DE REGALOS
CYNICAL: CINICO
IMPRESSED: CAUSAR LA IMPRESION DE…
PITCHES: LANZAR/TIRAR
PATRIOTISM: PATRIOTISMO
SELF-ESTEEM: AMOR PROPIO

...TERCER DEPARTAMENTAL...

...TERCER DEPARTAMENTAL...

...DILEMMA...

The new Harley Davidson.

Harley-Davidson motorcycles are distinguished by their heritage, classic style, and evocation of adventures on the road and motorcycle gangs. Its charm attracts faithful followers, and Enthusiastic motorcyclists, to the point of having become one of the most recognized brands of motorcycles worldwide, becoming the category of legend.

These are the characteristics of the new Harley Davidson:

Revolution 2002, 1130cc V-Twin 60 ° 4 stroke, two camshafts in each 4 valves per cylinder head, put on buttons, cooling liquid is used in the family VRSC (V-Rod, Night Rod, Night Rod Special, Street Rod), is the first engine mounted on a Harley Davidson that has not been developed for the brand, but by Porsche, and is also the first to ride powered by injection instead of carburetors. In this new motorcycle is followed by a publicity campaign in various media, such as going to be internet and mail addressed to a small group of excellent knowledge of the brand.

...DILEMMA...

From: Melissa Maldonado Loaiza
Date: 24 Oct 08
To: Pipeline Company
Subject: Solution


I am writing about the trouble do you have and in my opinion the best is:

• 
  Works in group you are the shareholders. Look at the candidates and discuss the advantages and disadvantages of each in terms of pay and potential performance.

This is the best way to put into practice the harvest of the success of your company or business there is no better job than the team and please see your good advantages and disadvantages.

Yours sincerely
Melissa Maldonado.

... DEVELOPMENT...

PROSPERITY OR PRESERVATION?

A beautiful rolling meadow preserved as intermittent woodland, Maxwell Springs' 400 acres of historic farmland provide a sense of harmony between the small-town neighborhood and the natural world. This homesite possesses all the characteristics that distinguish the Up Country of South Carolina. Nestled in the middle of the of Piedmont Lakelands only a stones throw away from "Old Town" Greenwood, the landscape changes with all four seasons.

..PAST SIMPLE...

... PAST SIMPLE...

Use the Simple Past to express the idea that an action started and finished at a specific time in the past. Sometimes, the speaker may not actually mention the specific time, but they do have one specific time in mind.

Examples:
I saw a movie yesterday.
I didn't see a play yesterday.
Last year, I traveled to Japan.
Last year, I didn't travel to Korea.
Did you have dinner last night?
She washed her car.
He didn't wash his car.

... PRESENT PERFECT...

... PRESENT PERFECT...

We use the Present Perfect to say that an action happened at an unspecified time before now. The exact time is not important.


We can use the Present Perfect with unspecific expressions such as:

ever

never

once

many time

several times

before

so far

already

yet

Examples:

I have seen that movie twenty times.
I think I have met him once before.
There have been many earthquakes in California.
People have traveled to the Moon.
People have not traveled to Mars.
Have you read the book yet?
Nobody has ever climbed that mountain.
A: Has there ever been a war in the United States?B: Yes, there has been a war in the United States.

...VOCABULARY...

...VoCaBuLaRy...

BECAUSE I´M WORTH IT

1. 
   
   PENSION: PENSION


2. 
   
   REJECT:RECHAZAR


3. 
   
   CRITICISM:CRITICA


4. 
   
   ADVISE:CONSEJOS


5. 
   
   COMPENSATION:COMPENSAR


6. 
   
   LEGAL ACTION:ACCIONES LEGALES


7. 
   
   BONUS:BONO


8. 
   
   POINT OUT:SEÑALAR


9. 
   
   SET UP:ESTABLECER


10. 
    
    LOOK AFTER:ACORDAR


11. 
    
    CALL ON:VISITAR


12. 
    
    BUY UP:ACAPARAR


13. 
    
    STEP DOWN:RETIRARSE


14. 
    
    GET AHEAD:ADELANTARSE


15. 
    
    GO UNDER:FRACASAR


16. 
    
    BREAK DOWN:QUEBRAR


17. 
    
    CALL OF:POSPONER


18. 
    
    TURNOVER: INGRESOS ANUALES


19. 
    
    A SLIGHT OVERSPEND ON THE..... : INVERTIR UN POCO MAS


20. 
    
    SCHEDULE: AGENDADO


21. 
    
    CATCH UP : PNERSE AL CORRIENTE


22. 
    
    MERGER:UNION/FUSION


23. 
    
    OUTRAGED: INDIGNACION


24. 
    
    SHAREHOLDERS: ACCIONISTAS


25. 
    
    SHORT-TERM: CORTO PLAZO

...VOCABULARY...

...VoCaBuLaRy...

THE BIG PICTURE

1. ECONOMIC FORESCASTS : PRONOSTICO


2. PRODUCT DEVELOPMENT: DESARROLLO DEL PRODUCTO


3. CURRENT SALES : VENTAS ACTUALES


4. BENEATH: POR DEBAJO DE


5. DIGGING: EXTRAER


6. APPAREL: ROPA


7. SALES PITCH: MENSAJE PUBLICITARIO


8. TIMETABLED: HORARIO


9. KEYWORDS: PALABRAS CLAVE


10. SLIDE: DIAPOSITIVAS


11. PULLED: ATRACCION


12. BANKRUPTCY: QUEBRAR/ BANCA ROTA


13. AHEAD: ADELANTAR


14. COUNCIL: CONSEJO

GEORGIO ARMANI

GEORGIO ARMANI
STRATEGY PRESENTATION

1. CURRENT SECTORS OF ACTIVITY

SCENT
WATCHES
FURNITURE
NIGHTCLUBS
COSMETICS
FASHION
CONFECTIONARY

FLOWERS
SPECTACLES

ACCESSORIES

CAFES


2. PROPOSED NEW MARKET

HOTEL INDUSTRY

3. PROPOSED PROJECT

JOINT VENTURE WITH EMAAR PROPERTIES TO DESIGN TEN NEW LUXURY HOTELS AND FOUR RESORTS.

4. PROJECT DURATION

8-10 YEARS

5. STRATEGIC REASONING

COMPETITORS ARE ALREADY ENTERING HOTEL MARKET (BULGARI)

6. RISKS

TRAVEL AND LUXURY INDUSTRIES FOLLOW SAME ECONOMIC CYCLE.

UNSTABLE MARKET CONDITIONS.

DILUTION OF BRAND.


7. ADVANTAGES

GENERATING POSITIVE PUBLICITY




Giorgio Armani was born in 1934

is an italian fashin designer , particularly noted for his menswear. He is know today for his clean, tailored lines. He formed his company Armany , in 1974, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.691 billion, and a personal fortune of $5 billion.

From 1961 to 1970, Armani worked as a designer in well-know fashion house Nino Cerruti, after which he left to pursue freelance work. In 1974, with his partner Sergio Galeotti, he established Armani with a menswear label, introducing a womenswear line in 1975.


Armani was the first designer to ban models with a body mass index

(BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa

In January 2007 Armani became the first designer to broadcast a haute couture fashion show live on the Internet. The Armani Privé spring/summer 2007 fashion show was broadcast via Microsoft Corporation’s MSN .

Giorgio Armani has a keen interest in sports; he is the president of the Olimpia Milano basketball team, , an Inter Milan fan and has twice designed suits for the England national football team.

...SeGuNdO dEpArTaMeNtAl...

...RePoRt..

Have you ever noticed that your customers know more about your solutions and products than both you and your technical consultant?

And the buyer always knows more about the market and the competition than you ever will find out!

How come we as salespeople always seem to find the "compelling reason to act now" while our customers seem to drift in and out through the quarters constantly finding new reasons not to act now?

And have you also found out that no matter what industry you're in, the yield and conversion rate from first contact to actually customer never exceeds 7%, and usually only after stalking the customers for a couple of quarters...

If your job as a salesrepresentative is not to give the customer information (since they already have more of that than we do), and there never seem to be a reason to act now, then WHAT IS OUR ROLE?

How can we show up and help the customer to decide, and save them and ourselves a lot of time while more quickly finding more prospects that can and will use our solutions to solve their business problems.

I just realized that most of us only get training on the sell-side of the equation. Some people get trained on the buy-side of the equation.

But noone gets training on how to coach the buyer to make better buying decisions. It takes two to tango, both salespeople and buyers, but the music has changed, and it's time to learn a new kind of dance, it's time for buying facilitation.